Making content count

Let's assume your email reaches the inbox. According to industry figures, the chances that your email will be viewed are somewhere between 15-25%. Yet email produced by Blue Lobster Creative regularly rings up open rates of 30-60%.

How do we do it? Simple: We're content fanatics. We care tremendously about the impression your email makes. We don't tell you what to say (though we are happy to help you figure it out); we just make sure you say it the right way. That means creating effective subject lines, understanding visual "hot spots," making your content easily scannable, and a bunch of other things.

No time to develop content? Leave it to us.

Difficulty in producing regular content afflicts many organizations, particularly those without a dedicated email marketing staff. And that's an area where Blue Lobster Creative's value really emerges. Our editorial capabilities ensure that your content is engaging and informative, whether you provide us with finished copy, unedited source material, or no content at all. We'll work with you and/or third-party producers to develop a regular e-newsletter that engages your readers – and keeps them on the lookout for more.

*Measuring open rates is an inexact science. Find out why in this explanation on Wikipedia.